Prices are in US dollars. Invoicing and payment are in Argentine pesos, at the Banco Nación official (sell) exchange rate on the invoice date.
Your business grew. Your marketing needs a director.
Stop being the informal director of your own marketing. We install the system that's missing.
You're billing well. You have team, agency, budget. But everything is improvised. Campaigns are put together at the last minute. Reports say nothing useful. You changed agencies and the result is the same. The problem isn't the agency. It's that nobody is directing. ETM installs real direction: campaign process, commercial calendar, integrated data, and a system that works without you hovering over it.
Not sure which program fits? Take the free diagnostic →
The ultimate goal of ETM
When we finish, you only work on campaigns. The campaign running right now and the one coming next. The digital ecosystem gives you the data. The 18-step process moves the entire team. The commercial calendar gives you 6 weeks of visibility. You stop putting out fires and start directing.
What we do and don't do in ETM
What we do
- ✓We audit and integrate your entire digital ecosystem into one system
- ✓We install the 18-step campaign process with your team and vendors
- ✓We build the commercial calendar 6 weeks ahead
- ✓We build the weekly dashboard with the metrics that matter
- ✓We direct your agency, your team, and your vendors with a single brief
What we don't do
- ×We don't create content or design pieces (your agency does that, we direct)
- ×We don't buy media (we define the strategy, your buyer executes)
- ×We don't do community management
- ×We don't replace your agency (we make it work better)
- ×We don't set up your legal structure or basic operations from scratch (a launch program does that).
Is this for you?
- ✓You bill over USD 100K/month and have a marketing team or hired agency
- ✓You've changed agencies more than once with the same result
- ✓Marketing depends on you personally handling it
- ✓You spend on advertising but don't know what each channel generates
This isn't for you if...
- ×You're just starting and don't have the legal or operational base
- ×You're only looking for community management or graphic design
- ×You're not willing to change how decisions are made
The 9 areas of your business
We work all 9 areas of your business. In a scale program we assume the base is in place and focus on improving and readjusting each one, to grow without breaking what works.
Business Model
We fine-tune the model with real data: unit economics per line, margins and recurrence, to decide where to put the commercial effort.
Products & Services
We refine the catalog with actual sales: which product to push, which combos and add-ons build the ticket, and what to discontinue.
Legal & Operations
We reorganize legal and tax matters to the current scale —contracts that keep up with growth and billing up to date. We assume the basic setup is done.
Brand & Marketing
We install real direction: the 18-step campaign process, the commercial calendar with 6 weeks of lead time, a single brief for all vendors and measurement that learns from each cycle.
Digital Ecosystem
We audit and integrate the channels: CRM connected to ecommerce, ads and analytics, and a weekly dashboard with a single source of truth.
Offices & Spaces
We organize the team's internal tools, access and on/off-boarding, and the operating routines, so the operation scales without breaking.
People & Team
We document roles and responsibilities per position, job manuals, structured onboarding and a training plan, so the business runs without you hovering.
AI Governance
We install the AI governance framework: automations in key processes, operational prompts for the team and auditing with metrics, on the history you've already generated.
Business & Brand Equity
You put the valuation dashboard in motion: brand, method, portfolio and IP treated as assets, ready for due diligence or an investor.
Digital ecosystem
The layers this program works on. The earlier layers are already up and running.
The 18-step campaign process
A structured system, exclusive to scale programs, that covers the entire commercial campaign cycle: from defining the objective and audience, through content production, ad placement and lead tracking, to closing the sale and measuring results. Each step has an owner, a deliverable and a deadline. The goal: campaigns stop depending on improvisation and run as a repeatable, measurable process.
What you have resolved in 90 days
How it works
Initial diagnosis
30 minutes to understand your current situation, your numbers, and your specific goal.
→90-day plan
We define which areas to work on, in what order, with what deliverables and deadlines.
→Directed execution
Weekly 15-minute meetings. The heavy lifting is done before you arrive.
→Closing and measurement
At the end of the cycle we measure results against objectives. Learning stays in the system.
FAQ
What people usually ask
How is this different from LTM?+
LTM builds the structure from scratch. ETM assumes you already have revenue, a team and a budget, but everything is improvised. It installs the direction that's missing: a campaign process, a commercial calendar and integrated data, so your marketing stops depending on you.
What do I need in place before starting?+
A business that already generates revenue, with some team, agency or budget already running. If you're starting from zero, the right program is LTM.
Does this replace my agency or my marketing team?+
No. It directs them. Usually the problem isn't the agency or the team —it's that no one is directing. ETM puts that executive direction on top, so everyone works with a clear process and goal.
What does the day-to-day look like? Will I live in meetings?+
No. 15-minute meetings and decisions in hours. The system and the 18-step process move the team without you having to hover over it.
What happens when the 90 days are over?+
The system stays installed and running. You move to working only on the campaign that's live and the one coming next, instead of putting out fires.
Want to know if this program is right for you?
30 minutes of no-commitment diagnosis. If it fits, we start. If not, we'll tell you.